AI Insights · Timothy · October 2025
Top 5 Personalization Apps in Bulgaria: Q3 2025 Performance
Explore the performance trends of the top personalization apps in Bulgaria during Q3 2025, including downloads, revenue, and active users.
The third quarter of 2025 showcased notable trends in the performance of personalization apps on the unified platform in Bulgaria. Here’s a closer look at the top five apps, based on data from Sensor Tower.
Zedge™ Wallpapers & Ringtones experienced a steady increase in weekly revenue, peaking at approximately $380 in mid-September before dropping to $198 by the end of the month. Weekly downloads fluctuated, reaching a high of 3.4K in early September. Active users showed a slight decline, starting at 47.9K and ending the quarter at 42.8K.
Minimal Watch Faces saw its weekly revenue peak at $100 in early August, with a gradual decline to $88 by the end of September. Downloads decreased significantly throughout the quarter, from 826 to 375. Active users also saw a decline, closing at 1.4K.
Facer Watch Faces maintained relatively low revenue, peaking at $80 in late July, before declining to $14 by the end of September. Downloads increased slightly towards the end of the quarter, reaching 122. Active users rose from 151 to 220 by the end of September.
Niagara Launcher ‧ Home Screen showed a moderate increase in revenue, peaking at $40 in late August. Downloads remained consistent, with a peak of 103 in late September. Active users increased steadily, reaching 1.2K by the end of the quarter.
Edge Lighting - Borderlight had modest revenue with a peak of $20 in mid-September. Downloads demonstrated an upward trend, peaking at 969 in the last week of September. Active users increased to 1.2K by the quarter's end.
These insights highlight the dynamic nature of app performance, with variations in user engagement and financial metrics. For more detailed analysis, visit Sensor Tower.
